Privacy Policy

When you fill out our contact form, estimator tool, or reach us by phone, we collect the information you provide directly:

• Contact form and estimator submissions: your name, email address, phone number, property address, and a description of the project or issue you are contacting us about.
• Estimator inputs: roof type, approximate square footage, material preferences, and any notes you enter to help us scope the job.
• Analytics data (GA4 placeholder): if Google Analytics 4 is active on this site, standard analytics events are collected — page views, session duration, referring source, approximate geographic region (state/city level), and device type. We do not enable GA4 demographic or interest reporting.
• Server and CDN logs: Vercel (our hosting provider) and Cloudflare (our CDN and DNS provider) automatically log request metadata — IP address, request timestamp, HTTP method, and response status. These logs support security monitoring and are not used for marketing.

We do not collect payment card data. If billing ever involves a payment processor, that transaction is handled entirely on the processor's infrastructure and is not stored by Silver Loon Roofing LLC.

Information you share is used only to operate our roofing business and serve you:

• Responding to inquiries: we use your contact information to follow up on the specific roofing question or project you described.
• Scheduling estimates: your address and project notes help us dispatch the right crew and prepare an accurate written estimate before visiting.
• Routing leads to subcontractors: if a project is assigned to one of our independent subcontractor crews, the crew receives your contact information and project details under a confidentiality agreement. They do not retain it after the job is complete.
• Site performance and fraud prevention: server logs and analytics data are used to monitor uptime, diagnose technical issues, and detect abuse.

We do not use your information for automated profiling, scoring, or any decision-making that produces legal or similarly significant effects.

Silver Loon Roofing LLC shares personal information only in the following limited circumstances:

1. (a) Subcontractors and 1099 labor. Independent crews who perform installation receive your name, address, and project scope. Each subcontractor operates under a confidentiality agreement and is prohibited from using your information for any purpose outside the specific job.
2. (b) Insurance carriers. If you hire us to assist with a storm-damage insurance claim, we share damage documentation and your contact information with your insurance carrier at your direction. We do not independently initiate contact with your insurer.
3. (c) Service providers. We use a small set of third-party platforms to operate the business — currently Google Analytics (analytics placeholder), Vercel (hosting), and Cloudflare (CDN and security). Each provider has its own data processing practices; we recommend reviewing their privacy policies if you want detail on how they handle data on our behalf.
4. (d) Legal compliance. We disclose information when required by valid legal process — a court order, subpoena, or applicable law — or to protect the safety of any person. We will notify you of such a request unless prohibited by law from doing so.

We do not sell, rent, or trade your personal information to any third party for marketing purposes. We have not done so in the past 12 months.

This site uses a minimal set of cookies and tracking technologies:

• Essential cookies: session and security cookies required for the site to function. These cannot be disabled without breaking core features.
• Analytics cookies (GA4 — when enabled):Google Analytics 4 sets first-party cookies to distinguish sessions and track page-level engagement. No cross-site tracking identifiers are used. GA4 data is retained under Google's standard 14-month analytics retention window unless we configure a shorter period.

We do not use third-party advertising cookies or retargeting pixels. No ad network has access to your browsing activity on this site.

You have meaningful control over how your data is used:

• Do Not Track (DNT): we honor DNT browser signals where technically feasible. When DNT is enabled, analytics collection is suppressed for your session.
• GA4 opt-out: you can install the Google Analytics Opt-out Browser Add-on to prevent GA4 from collecting data across any site using Google Analytics.
• Request deletion: to request that we delete any personal information we hold about you, email privacy@silverloonroofing.com. We will confirm receipt within 5 business days and complete verifiable deletion requests within 30 days.
• California residents (CCPA): California law gives you the right to know what personal information we collect, to request deletion, and to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at privacy@silverloonroofing.com.
• Minnesota residents: Minnesota does not currently have a comprehensive consumer data privacy statute equivalent to CCPA or GDPR. Your rights are governed by federal law and the choices described in this section. We will update this section if Minnesota enacts additional consumer privacy protections.

We retain personal information only as long as necessary for the purpose it was collected and to meet legal obligations:

• Inquiry and project records: contact form submissions and project files are retained for 7 years after the close of a job or inquiry. This period aligns with standard IRS record-keeping requirements for business expenses and income, and with Minnesota requirements for contractor warranty documentation.
• Marketing communications: if you have consented to receive email updates or seasonal maintenance reminders, we retain your email address until you opt out. Every marketing message includes a one-click unsubscribe link.
• Server logs:Vercel and Cloudflare log data is retained according to each provider's default retention policies (typically 30–90 days for raw request logs).

This site is not directed at children under 13 years of age. We do not knowingly collect personal information from anyone under 13. If you believe a child under 13 has submitted information to us, contact us at privacy@silverloonroofing.com and we will delete it promptly.

We take reasonable technical and organizational precautions to protect the information you share with us:

• TLS encryption in transit: all traffic between your browser and this site is encrypted using TLS 1.2 or higher. Cloudflare enforces HTTPS on all connections.
• Encryption at rest: form submissions stored in our systems are encrypted at rest by the hosting and database providers we use.

No method of internet transmission or storage is 100% secure. We cannot guarantee absolute security, but we do follow current reasonable practices for a business of our size and risk profile.

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last updated" date at the top of this page. For material changes — ones that meaningfully affect how we handle information you have already shared with us — we will send a notice to past customers by email where we have a contact address on file. Continued use of the site after a policy update constitutes acceptance of the revised terms.

For privacy questions, requests, or concerns, contact us: